View From the Ninth Decade: Jottings From a Merchant's Daybook.

First edition, third printing of this work of sage advice on the principles of business success from one of America’s most influential twentieth-century retailers. Octavo, original publisher's half-cloth. Presentation copy, inscribed by the author on the front free endpaper, "To Major Benjamin Namm - Best wishes sincerely JCPenney -." The recipient, Benjamin Namm was the president of Namm’s department store in Brooklyn and the president of the National Retail Dry Goods Association (N.R.D.G.A.). Near fine in a very good dust jacket with some toning. Foreword by Norman Vincent Peale.