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PENNEY, J.C.

View From the Ninth Decade: Jottings From a Merchant's Daybook.

"Proceed as though the impossible were entirely possible": First Edition of View From the Ninth Decade; inscribed by J.C. Penney

New York: Thomas Nelson & Sons, 1961.

$350.00
In Stock Item Number: RRB-149211
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First edition, third printing of this work of sage advice on the principles of business success from one of America’s most influential twentieth-century retailers. Octavo, original publisher's half-cloth. Presentation copy, inscribed by the author on the front free endpaper, "To Major Benjamin Namm - Best wishes sincerely JCPenney -." The recipient, Benjamin Namm was the president of Namm’s department store in Brooklyn and the president of the National Retail Dry Goods Association (N.R.D.G.A.). Near fine in a very good dust jacket with some toning. Foreword by Norman Vincent Peale.
James Cash Penney (1875–1971), better known as J.C. Penney, was a pioneering American retailer whose career epitomized the fusion of entrepreneurial ambition with moral philosophy in early twentieth-century commerce. Founding the Golden Rule Store in 1902, which later evolved into the nationwide J.C. Penney Company, he established a business model grounded in accessibility, customer trust, and fair dealing. 'View From the Ninth Decade: Jottings From a Merchant’s Daybook' is a reflective work written late in the life of Penney, blending autobiography with meditations on business, morality, and faith. In it, Penney shares personal anecdotes, observations, and guiding principles drawn from his long career, emphasizing themes of integrity, service, and the spiritual underpinnings of his approach to commerce.
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