PORTER, Michael E.
Competitive Advantage: Creating and Sustaining Superior Performance.
New York: The Free Press , 1990.
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First Edition of Competitive Advantage: Creating and Sustaining Superior Performance; Signed by Michael Porter
First edition of Porter's groundbreaking work. Octavo, original boards. Boldly signed by Michael Porter on the front free endpaper. Near fine in a fine dust jacket. Jacket design by W. Scot Carouge.
Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
Competitive Advantage: Creating and Sustaining Superior Performance.
$750.00
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