PRESBREY, Frank.
The History and Development of Advertising.
First Edition of Frank Presbrey's The History and Development of Advertising
New York: Doubleday, Doran and Company, Inc, 1929.
$400.00
In Stock
Item Number: RRB-149240
* Custom Clamshell Boxes are hand made by the Harcourt Bindery upon request and take approximately 60 days to complete
First edition of this history on the evolution of advertising. Royal octavo, original publisher's cloth with orange titles, top stain orange, with more than 350 illustrations. In very good condition.
Frank Presbrey’s The History and Development of Advertising (1929) is a foundational study that traces the evolution of advertising from its early forms in print and trade to its emergence as a major force in modern commerce and culture. Drawing on his extensive experience in the advertising industry, Presbrey combines historical documentation with professional insight to chart the rise of advertising agencies, the influence of mass media, and the development of ethical and creative standards within the field. The book not only documents the growth of advertising as an economic enterprise but also situates it within the broader context of American consumer culture and communication.
The History and Development of Advertising.
$400.00
In Stock