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PENNEY, J.C.

View From the Ninth Decade: Jottings From a Merchant's Daybook.

"Proceed as though the impossible were entirely possible": First Edition of J.C. Penney's View From the Ninth Decade

New York: Thomas Nelson & Sons, 1960.

$40.00
Out of Stock Item Number: RRB-149212
* Custom Clamshell Boxes are hand made by the Harcourt Bindery upon request and take approximately 60 days to complete
First edition, first printing of this work of sage advice on the principles of business success from one of America’s most influential twentieth-century retailers. Octavo, original publisher's half cloth. Near fine in a very good dust jacket. Foreword by Norman Vincent Peale.
James Cash Penney (1875–1971), better known as J.C. Penney, was a pioneering American retailer whose career epitomized the fusion of entrepreneurial ambition with moral philosophy in early twentieth-century commerce. Founding the Golden Rule Store in 1902, which later evolved into the nationwide J.C. Penney Company, he established a business model grounded in accessibility, customer trust, and fair dealing. 'View From the Ninth Decade: Jottings From a Merchant’s Daybook' is a reflective work written late in the life of Penney, blending autobiography with meditations on business, morality, and faith. In it, Penney shares personal anecdotes, observations, and guiding principles drawn from his long career, emphasizing themes of integrity, service, and the spiritual underpinnings of his approach to commerce.
$40.00
Out of Stock